You Could Give Your People Culligan Water
The older generations might remember old Culligan Water advertising in the form of “Hey Culligan Man!” but for anyone under the age of 50, Culligan was a big, fat question mark. So, to speak to homeowners in their 30s and 40s, we rebranded, modernized, and tapped into a little nostalgia too.
As You Wish
“You could give your people Culligan Water” spoke directly to people’s desire to give their family and friends the best everything. Knowing we were speaking to 30- and 40-somethings, we thought who better to talk about this than the dread Pirate Roberts, aka Wesley, aka dreamy Princess Bride farm boy.
This spot launched during the Golden Globes and struck a cord with movie lovers and specifically, Wesley lovers.
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Drinks, Drinks, Drinks
Our second spot reminded our audience about all the things water touches in your home.